近年来，中国餐饮及新茶饮市场呈现出蓬勃发展的态势，越来越多的企业积极开拓国际市场，通过“出海”寻找商机。

In recent years, China's catering and new tea beverage markets have shown vigorous growth, with an increasing number of companies actively exploring international markets to seek business opportunities through "going global."  

为助力品牌实现“走出去”的发展目标，中国连锁经营协会针对出海发展的知名连锁餐饮品牌，开展为期三个月的调研，经国内外、多渠道的广泛征集，摸底调查餐饮及新茶饮品牌出海布局的概况，并经过基本数据公示等流程，于2025年4月14日中国连锁餐饮峰会上发布了“2025中国餐饮/新茶饮出海品牌TOP40”（以下简称TOP40）。

To support brands in achieving their "going global" development goals, the China Chain Store & Franchise Association (CCFA) conducted a three-month survey of well-known chain catering brands expanding overseas. Through extensive domestic and international, multi-channel research, the association mapped out the overseas expansion landscape of catering and new tea beverage brands. After processes such as preliminary data disclosure, the "2025 Top 40 Chinese Catering/New Tea Beverage Brands Going Global" (hereinafter referred to as the "Top 40") was officially released at the China Chain Catering Summit on April 14, 2025.

TOP40主要聚焦于连锁品牌企业，截至2025年3月15日，已经在海外开店且仍有海外在业门店的连锁餐饮及新茶饮企业均可参与。调查内容包括企业的海外首店开业日期、海外门店覆盖的国家和地区名称及拓展模式、海外门店在业的门店总数、2025年计划开业的国家和地区名称等。

The Top 40 list primarily focuses on chain brand enterprises. As of March 15, 2025, all chain catering and new tea beverage brands that had already opened overseas stores and still maintained operating locations abroad were eligible for inclusion.  The survey covered key aspects such as:  

- The opening date of each brand's first overseas store  

- Countries and regions where overseas stores were located, along with their expansion models  

- The total number of operating overseas stores  

- Planned new market entries (countries/regions) for 2025

该项目的三大特点：有调研数据支持；中英文双语呈现；权威渠道宣传。TOP40从立项之初就得到新华网海外版等国家级主流媒体的大力支持。

This initiative features three key characteristics:  

1. Research-backed data analysis  

2. Bilingual presentation (Chinese-English)  

3. Promotion through authoritative channels  

From its inception, the Top 40 project has received strong support from national-level mainstream media outlets including Xinhua News Agency's international edition.

TOP40覆盖正餐、快餐、火锅、茶饮等品类，这些出海品牌不仅在国内外市场上表现出色，更在弘扬中华文化和提升中国品牌国际知名度方面做出了积极贡献。TOP40的发布和宣传，持续助力中国连锁餐饮品牌的全球传播。同时，为投资人、设备商、服务商、地产商等多方经营决策提供参考，为政府部门制定相关政策提供依据，共同助力中国餐饮及新茶饮品牌实现“走出去”的发展目标。

The Top 40 list encompasses various categories including full-service restaurants, fast food, hot pot, and tea beverages. These global-expanding brands have not only demonstrated outstanding performance in domestic and international markets, but have also made significant contributions to promoting Chinese culture and enhancing the global recognition of Chinese brands.  

The release and promotion of the Top 40 continues to boost the global visibility of Chinese chain catering brands. Simultaneously, it serves as a valuable reference for investors, equipment suppliers, service providers, real estate developers and other stakeholders in their business decision-making, while also providing data support for government agencies in policy formulation. Together, these efforts contribute to achieving the "going global" development goals of China's catering and new tea beverage brands.  

通过 TOP40，我们看到很多品牌已经有自己的英文名称、保持品牌调性同事又有较高辨识度的英文LOGO，我们认为这是品牌出海拓展过程中非常重要的一步。

The Top 40 list reveals that many brands have developed English names and logos that maintain their brand identity while achieving high recognition - a crucial step in successful international expansion.

此外，中国连锁经营协会目前在筹备海外拓展工作委员会，希望以TOP40为契机，能够吸引更多企业参与进来，共同推动餐饮及新茶饮行业的出海的健康发展。

Moreover, CCFA is currently establishing an Overseas Expansion Committee. We hope the Top 40 initiative will serve as a platform to engage more enterprises in jointly promoting the healthy global development of China's catering and new tea beverage industry.

如果您有需要进一步的合作，请随时与我们联系nicole@ccfa.org.cn。让我们共同助力中国品牌“走出去”！

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For potential collaboration opportunities, please feel free to contact us at nicole@ccfa.org.cn. Let's work together to empower Chinese brands in going global!

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